SINGER / SONGWRITER / PRODUCER
 
  

INTRODUCTION

Serene Koong 龚芝怡 is a Mandarin-English singer, songwriter and producer who has been acclaimed in the music industry with 9 major career awardsincluding the Global Chinese Golden Chart Awards, Singapore Hit Awards, and Asian Academy Creative Awards.

She entered the scene with the ballad “明知我爱你” and her debut album received 5 nominations at the Singapore Hit Awards, a notable achievement for a newcomer.

Driven by her dedication to her craft and the desire to remain authentic as an artist, she subsequently stepped up to the role of producer for her works in 2013 and rose to prominence with her break out hit “幸福不难”, which remains one of television's most memorable theme songs.

Her works have found critical and commercial success, and her top 5 songs on Spotify have amassed over 5 million streams.

ARTISTRY

Music has to come from a place within us that is honest and real. These are the qualities that define her artistry, and the same which have attracted a growing fan base for her music in Singapore, Malaysia, Taiwan and China.

Her ballads convey emotions, vulnerability and sincerity, and as producer of her own works, her songs are executed with great attention to detail. She also displays an array of musical influences from soul to R&B in her other works. A classically trained pianist, she dazzles in acoustic performances. A classically trained pianist, she dazzles in acoustic performances.

THE BIG LEAP TO FILM

Serene wrote, performed and produced the theme song 心肝 (Precious) for Kelvin Tong's film in the SG 50 Anthology "7 Letters", a film by seven award winning Singaporean film makers (Boo Junfeng, Eric Khoo, K Rajagopal, Jack Neo, Tan Pin Pin, Royston Tan and Kelvin Tong) to celebrate Singapore's Golden Jubilee. Serene joins the company of prolific Singaporean musicians who have had their work featured in "7 Letters", including Golden Horse Award winner Ricky Ho as well as Dick Lee's composition "Bunga Sayang". 

"7 Letters" received overwhelming response from the public and also received great reviews from film critics. All tickets to its gala premiere and additional screenings were snapped up soon as tickets were released. The film is slated for theatrical release in Golden Village Cinemas from 20 - 26 August. The acclaimed SG50 anthology made its international debut at the 2015 Busan International Film Festival and was chosen as Singapore's entry to the "Best Foreign Language Film" category to the 2016 Oscars.

REGIONAL APPEAL

Backed by the success of "The Dream Makers" and its theme song (幸福不难), Serene was invited again to work with the sequel to this award winning drama series. "All Alone" (当世界只剩下我一个人) is the sub theme song she has written, performed and produced for this highly anticipated 2015 blockbuster "The Dream Makers 2" which won big at the 2016 Star Awards including "Best Drama Series" as well as "Best Actor" and "Best Actress". The series features prominent female Singaporean artists in its OST. Apart from Serene, it has featured songs performed by Tanya Chua and Kit Chan. The song also charted top 10 in Spotify's Singapore Viral 50 Chart and that year, it held the year to date record for the longest chart history on the "Chinese Golden Charts".

In April 2016, Serene was named as 1 of the the 3 Singaporean artists whose works charted on the Global Chinese Golden Chart Top 20 songs (Q1 - 2 of 2016) together with Stefanie Sun and JJ Lin. On 7 May 2017, Serene received the "Outstanding Artist of The Year, SG" Award (年度推崇大奖)presented by UFM100.3 at the Global Chinese Golden Chart Awards (全球流行音乐金榜). The awards ceremony was held at Beijing’s LeSports Centre with an audience of 10,000 and was streamed live to a reported 3 million viewers. A total of 20 artistes from around the region performed at this ceremony. They include: MayDay, LION狮子合唱团,William Wei, PowerStation, Della Ding Dang, Jacky Xue, Yisa Yu, Angela Chang, Allen Su and Bii. Serene performed her winning work《当世界只剩下我一个人》。
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NURTURING YOUNG GENERATION SINGAPOREAN ARTISTS

Serene has also played an active role in nurturing younger artists in recent years. She was a featured guest speaker and judge for SG:SW I Write The Songs, a nationwide mandarin-pop songwriting festival  in 2019. 

2018 also saw Serene taking on the role of Singing Mentor (歌唱导师) on MediaCorp’s highly televised Singing Competition “SPOP Sing!”, alongside well-known music veterans Billy Koh and Lee Shih Shiong (judges), Nathan Hartono, Joanna Dong and Boon Hui Loo (Ambassadors) and other prominent Singaporean artists and producers in the search for the next homegrown talent.

Serene mentored all 20 contestants on the show through three stages of the compeition up to the Grand Finals.

A total of 1.7 million viewers tuned in to the competition on Mediacorp’s free-to-air Channel 8 since it first aired on 9 August 2018. Passionate about continuing her mentoring work for new generation musicians, Serene is also one of the featured guest speakers and judge for the nationwide mandarin-pop songwriting festival SG:SW2019 I Write The Songs.

WORKING WITH OTHER ARTISTS

Artists who have recorded and performed Serene’s works include Valen Hsu 许如云 and Janice Vidal. She has also worked on the post production team for the recent album for Jam Hsiao’s band - LION 狮子合唱团 titled “Replay”. She remains driven by her passion for creating impactful “Made in Singapore” music.


Serene is passionate for her continuing journey to create awareness for “Made in Singapore” productions.

 


AWARDS 得奬紀錄


2021 ASIAN ACADEMY CREATIVE AWARDS

  • Best Theme Song - National Winner《When It Leads Me Back To You》(Drama Series: Slow Dancing)

2018 COMPASS AWARDS

  • Top Local Soundtrack《幸福不难》

2017 GLOBAL CHINESE GOLDEN CHART AWARDS(全球流行音乐金榜年度盛典)

  • Outstanding Artist of The Year 《UFM1003 年度各电台推崇大奖》


2014 STAR AWARDS(红星大奖20)

  • Best Theme Song 《最佳主题曲》- 幸福不难 (电视剧:志在四方)


2014 GLOBAL CHINESE GOLDEN CHART AWARDS (第四届全球流行音乐金榜)

  • Outstanding Artist of The Year 《UFM1003 年度各电台推崇大奖》
  • Top Dedicated Hit Song 《UFM1003年度各电台点播冠军》 - 《幸福不难》UFM1003


2013 SINGAPORE HIT AWARDS (第十八届新加坡金曲奖)

  • Top Downloaded Hit Award (Female Artiste) 下载率最高金曲 - 《幸福不难》


2011 FRESH MUSIC AWARDS

  • Best Local Singer 最佳本地歌手奖 (專輯:55:38:7)


2010 SINGAPORE HIT AWARD 第16屆新加坡金曲奖

  • Most Popular Newcomer - 最受歡迎新人奖
  • Meritorious Newcomer - 優秀新人獎 (with Yen-J 严爵 & Magic Power )

NOMINATIONS 提名


2014 ASIAN TELEVISION WARDS

  • Best Theme Song 最佳主题曲 - 《幸福不难》 for MediaCorp Drama Series "The Dream Makers"


2013 SINGAPORE HIT AWARDS (第18届新加坡金曲奖)

  • Best Local Composition 最佳本地作曲奖 - 《幸福不难》
  • Best Local Lyrics 最佳本地作词奖 - 《幸福不难》


2011 SINGAPORE e-AWARDS 新加坡 e乐大赏

  • Best Lyrics 最佳作詞 -《平行線》

2011 STAR AWARDS 新加坡红星大奖

  • Best Drama Theme Song 最佳主題曲 - 《在我左右》


2010 SINGAPORE HIT AWARDS (第16屆新加坡金曲奖)

  • Most Popular Newcomer 最受歡迎新人奖
  • Meritorious Newcomer 優秀新人奖
  • Best Local Composition 最佳本地作曲 -《明知我愛你》
  • Best Local Singer 最佳本地歌手 (專輯:55:38:7)

 


FEATURED WORKS 代表作品


《When It Leads Me Back To You》

  Theme Song, MediaCorp Ch5 Drama Series "Slow Dancing" 

  Credits: Composer / Lyricist / Singer / Producer

《Save Me From Myself》

Theme Song, MediaCorp Ch5 Drama Series "KIN" 

 Credits: Composer / Lyricist / Singer / Producer

《当世界只剩下我一个人》

        Sub Theme Song, MediaCorp Ch8 Blockbuster Drama Series "The Dream Makers  志在四方 2" 

               Credits: Composer / Lyricist / Singer / Producer

  • 《幸福不难》

       Theme Song, MediaCorp Ch8 TV 50th Anniversary Blockbuster Drama Series"The Dream Makers  志在四方 " 

              Credits: Composer / Lyricist / Singer / Producer

  •  《明知我爱你》- MediaCorp Ch8《New Beginnings 红白囍事》Theme Song

              Credits: Composer / Lyricist / Singer 

  •    R&B Ballad《最好的我》feat. Jaycee Chan

 

FEATURED WORK WRITTEN FOR OTHER ARTISTS 其他歌手作品


  • 卫兰 Janice Vidal《想像空间》- Mandarin Album, Second Single 第二主打 (曲:龚芝怡 Serene / 词:崔惟楷 )
  • 許茹芸 Valen Hsu蜂蜜月亮》(曲:龚芝怡 Serene / 词:許哲珮)
  • 桃十五《慢性傷害》(曲:龚芝怡 Serene / 词:曹萱执)