SINGER / SONGWRITER / PRODUCER
| INTRODUCTION Serene Koong 龚芝怡 is a Mandarin-English singer, songwriter and producer who has been acclaimed in the music industry with 7 major career awards, at the Global Chinese Golden Chart Awards (3 times), Singapore Hit Awards (3 times) and Star Awards 20. She has also received numerous nominations, most recently at the Asian Television Awards for her original work on the theme song for MediaCorp’s 50th anniversary blockbuster, The Dream Makers.With a growing portfolio of hit songs that embody her signature style and musicality, and which are featured in prominent drama series and films, Serene is gradually making her mark was one of the rising female Singaporean singer-songwriters. ARTISTRY Everyone has a story. I tell mine through my music.” Serene tells her stories through songs, which marks her identity as a singer and a songwriter. Her signature ballads convey heartfelt emotions, vulnerability and sincerity, while she also displays an array of musical influences from soul to R&B. A classically trained pianist, she dazzles in acoustic performances. With her unique emotive voice, Serene has attracted a following for her music in Singapore, Malaysia, Taiwan and China. CAREER HIGHLIGHTS Her journey began with a debut album in 2010, entitled 55:38:7 (named after a communication theory by a UCLA professor), which culminated in 4 nominations at the Singapore Hit Awards and 2 awards for the Most Popular Newcomer as well as Best Newcomer (with Yen-J and MP魔幻力量). Her original composition 明知我愛你 was voted as one of the top hits in that year and continues to be a radio favourite today. In her sophomore release, she sang the emotional ballad 手中线, theme song for the Singaporean movie, Love Cuts, starring Zoe Tay and Kenny Ho, which raised awareness of the emotions of women afflicted with breast cancer. In addition, an R&B collaboration 最好的我, between Serene and Jaycee Chan helped generate a fan base in Greater China and reached over a million views on YouTube. THE BIG LEAP TO FILM Most recently, Serene wrote, performed and produced the theme song 心肝 (Precious) for Kelvin Tong's film in the SG 50 Anthology "7 Letters", a film by seven award winning Singaporean film makers (Boo Junfeng, Eric Khoo, K Rajagopal, Jack Neo, Tan Pin Pin, Royston Tan and Kelvin Tong) to celebrate Singapore's Golden Jubilee. Serene joins the company of prolific Singaporean musicians who have had their work featured in "7 Letters", including Golden Horse Award winner Ricky Ho as well as Dick Lee's composition "Bunga Sayang". REGIONAL APPEAL That year, backed by the success of "The Dream Makers" and its theme song (幸福不难), Serene was invited again to work with the sequel to this award winning drama series. "All Alone" (当世界只剩下我一个人） is the sub theme song she has written, performed and produced for this highly anticipated 2015 blockbuster "The Dream Makers 2" which won big at the 2016 Star Awards including "Best Drama Series" as well as "Best Actor" and "Best Actress". The series features prominent female Singaporean artists in its OST. Apart from Serene, it has featured songs performed by Tanya Chua and Kit Chan. "All Alone" debut at NO. 2 on the iTunes Mandopop Chart SG when it was released and held its position for over a month next to Taiwanese artist Hebe Tian's (田馥甄) "小幸运“. The song also charted top 10 in Spotify's Singapore Viral 50 Chart and holds the year to date record for the longest chart history on the "Chinese Golden Charts". NATIONAL AND COMMUNITY INVOLVEMENT Serene is actively involved in the community at the national level. She was appointed as the mandarin lead singer for Chingay 2014, as well as the singer for Singapore Tourism Board’s Merlion 40th Anniversary theme song. She has performed at numerous community events including Singapore Children’s Society Gala Dinner (graced by the President of Singapore), Chinatown Lights Up Ceremony (graced by the Prime Minister), and has spoken at NUS as a guest speaker and in schools in support of Speak Mandarin Campaign. AWARDS 得奬紀錄 2017 GLOBAL CHINESE GOLDEN CHART AWARDS（全球流行音乐金榜年度盛典）
NOMINATIONS 提名 2014 ASIAN TELEVISION WARDS
2011 STAR AWARDS 新加坡红星大奖
FEATURED WORKS 代表作品
Credits: Composer / Lyricist / Singer / Producer
Credits: Composer / Lyricist / Singer / Producer
Credits: Composer / Lyricist / Singer / Producer>
FEATURED WORK WRITTEN FOR OTHER ARTISTS 其他歌手作品
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