SINGER / SONGWRITER / PRODUCER
 
  

 

 

INTRODUCTION

Serene Koong 龚芝怡 is a Mandarin-English singer, songwriter and producer who has been acclaimed in the music industry with 7 major career awards, at the Global Chinese Golden Chart Awards (3 times), Singapore Hit Awards (3 times) and Star Awards 20. She has also received numerous nominations, most recently at the Asian Television Awards for her original work on the theme song for MediaCorp’s 50th anniversary blockbuster, The Dream Makers.

With a growing portfolio of hit songs that embody her signature style and musicality, and which are featured in prominent drama series and films, Serene is gradually making her mark was one of the rising female Singaporean singer-songwriters.

ARTISTRY

Everyone has a story. I tell mine through my music.” Serene tells her stories through songs, which marks her identity as a singer and a songwriter. Her signature ballads convey heartfelt emotions, vulnerability and sincerity, while she also displays an array of musical influences from soul to R&B. A classically trained pianist, she dazzles in acoustic performances. With her unique emotive voice, Serene has attracted a following for her music in Singapore, Malaysia, Taiwan and China.

CAREER HIGHLIGHTS

Her journey began with a debut album in 2010, entitled 55:38:7 (named after a communication theory by a UCLA professor), which culminated in 4 nominations at the Singapore Hit Awards and 2 awards for the Most Popular Newcomer as well as Best Newcomer (with Yen-J and MP魔幻力量). Her original composition 明知我愛你 was voted as one of the top hits in that year and continues to be a radio favourite today. In her sophomore release, she sang the emotional ballad 手中线, theme song for the Singaporean movie, Love Cuts, starring Zoe Tay and Kenny Ho, which raised awareness of the emotions of women afflicted with breast cancer. In addition, an R&B collaboration 最好的我, between Serene and Jaycee Chan helped generate a fan base in Greater China and reached over a million views on YouTube.

In 2013, Serene stepped up to the role of producer to artistically curate the direction for the single,
幸福不难 (Happiness is Not Difficult), which would become the multi award winning theme song for MediaCorp’s 50th anniversary blockbuster, The Dream Makers, reaching No.1 on iTunes MandoPop. Serene received the honours for Best Theme Song at the prestigious Star Awards 20, as well as Top Downloaded Female Artiste at the Singapore Hit Awards (along with Alien Huang as Top Downloaded Male Artiste). At the 4th Global Chinese Golden Chart Awards, she brought home double awards for Top Dedicated Song and Outstanding Artiste (previously won by Tanya Chua and JJ Lin).

THE BIG LEAP TO FILM

Most recently, Serene wrote, performed and produced the theme song 心肝 (Precious) for Kelvin Tong's film in the SG 50 Anthology "7 Letters", a film by seven award winning Singaporean film makers (Boo Junfeng, Eric Khoo, K Rajagopal, Jack Neo, Tan Pin Pin, Royston Tan and Kelvin Tong) to celebrate Singapore's Golden Jubilee. Serene joins the company of prolific Singaporean musicians who have had their work featured in "7 Letters", including Golden Horse Award winner Ricky Ho as well as Dick Lee's composition "Bunga Sayang". 

"7 Letters" received overwhelming response from the public and also received great reviews from film critics. All tickets to its gala premiere and additional screenings were snapped up soon as tickets were released. The film is slated for theatrical release in Golden Village Cinemas from 20 - 26 August. The acclaimed SG50 anthology made its international debut at the 2015 Busan International Film Festival and was chosen as Singapore's entry to the "Best Foreign Language Film" category to the 2016 Oscars.

REGIONAL APPEAL

That year, backed by the success of "The Dream Makers" and its theme song (幸福不难), Serene was invited again to work with the sequel to this award winning drama series. "All Alone" (当世界只剩下我一个人) is the sub theme song she has written, performed and produced for this highly anticipated 2015 blockbuster "The Dream Makers 2" which won big at the 2016 Star Awards including "Best Drama Series" as well as "Best Actor" and "Best Actress". The series features prominent female Singaporean artists in its OST. Apart from Serene, it has featured songs performed by Tanya Chua and Kit Chan. "All Alone" debut at NO. 2 on the iTunes Mandopop Chart SG when it was released and held its position for over a month next to Taiwanese artist Hebe Tian's (田馥甄) "小幸运“. The song also charted top 10 in Spotify's Singapore Viral 50 Chart and holds the year to date record for the longest chart history on the "Chinese Golden Charts".

In April 2016, Serene was named as 1 of the the 3 Singaporean artists whose works charted on the Global Chinese Golden Chart Top 20 songs (Q1 - 2 of 2016) together with Stefanie Sun and JJ Lin. On 7 May 2017, Serene received the "Outstanding Artist of The Year" Award (年度推崇大奖)presented by UFM100.3 at the Global Chinese Golden Chart Awards (全球流行音乐金榜). The awards ceremony was held at Beijing’s LeSports Centre with an audience of 10,000 and was streamed live to a reported 3 million viewers. A total of 20 artistes from around the region performed at this ceremony. They include: MayDay, LION狮子合唱团,William Wei, PowerStation, Della Ding Dang, Jacky Xue, Yisa Yu, Angela Chang, Allen Su and Bii. Serene performed her winning work《当世界只剩下我一个人》。
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NATIONAL AND COMMUNITY INVOLVEMENT

Serene is actively involved in the community at the national level. She was appointed as the mandarin lead singer for Chingay 2014, as well as the singer for Singapore Tourism Board’s Merlion 40th Anniversary theme song. She has performed at numerous community events including Singapore Children’s Society Gala Dinner (graced by the President of Singapore), Chinatown Lights Up Ceremony (graced by the Prime Minister), and has spoken at NUS as a guest speaker and in schools in support of Speak Mandarin Campaign.

Serene is passionate for her continuing journey to create awareness for “Made in Singapore” productions.


AWARDS 得奬紀錄


2017 GLOBAL CHINESE GOLDEN CHART AWARDS(全球流行音乐金榜年度盛典)

  • Outstanding Artist of The Year 《UFM1003 年度各电台推崇大奖》


2014 STAR AWARDS(红星大奖20)

  • Best Theme Song 《最佳主题曲》- 幸福不难 (电视剧:志在四方)


2014 GLOBAL CHINESE GOLDEN CHART AWARDS (第四届全球流行音乐金榜)

  • Outstanding Artist of The Year 《UFM1003 年度各电台推崇大奖》
  • Top Dedicated Hit Song 《UFM1003年度各电台点播冠军》 - 《幸福不难》UFM1003


2013 SINGAPORE HIT AWARDS (第十八届新加坡金曲奖)

  • Top Downloaded Hit Award (Female Artiste) 下载率最高金曲 - 《幸福不难》


2011 FRESH MUSIC AWARDS

  • Best Local Singer 最佳本地歌手奖 (專輯:55:38:7)


2010 SINGAPORE HIT AWARD 第16屆新加坡金曲奖

  • Most Popular Newcomer - 最受歡迎新人奖
  • Meritorious Newcomer - 優秀新人獎 (with Yen-J 严爵 & Magic Power )

NOMINATIONS 提名


2014 ASIAN TELEVISION WARDS

  • Best Theme Song 最佳主题曲 - 《幸福不难》 for MediaCorp Drama Series "The Dream Makers"


2013 SINGAPORE HIT AWARDS (第18届新加坡金曲奖)

  • Best Local Composition 最佳本地作曲奖 - 《幸福不难》
  • Best Local Lyrics 最佳本地作词奖 - 《幸福不难》


2011 SINGAPORE e-AWARDS 新加坡 e乐大赏

  • Best Lyrics 最佳作詞 -《平行線》

2011 STAR AWARDS 新加坡红星大奖

  • Best Drama Theme Song 最佳主題曲 - 《在我左右》


2010 SINGAPORE HIT AWARDS (第16屆新加坡金曲奖)

  • Most Popular Newcomer 最受歡迎新人奖
  • Meritorious Newcomer 優秀新人奖
  • Best Local Composition 最佳本地作曲 -《明知我愛你》
  • Best Local Singer 最佳本地歌手 (專輯:55:38:7)

FEATURED WORKS 代表作品


  • 《当世界只剩下我一个人》- Sub Theme Song, MediaCorp Ch8 Blockbuster Drama Series "The Dream Makers  志在四方 2" 

               Credits: Composer / Lyricist / Singer / Producer

 

  • 《幸福不难》- Theme Song, MediaCorp Ch8 TV 50th Anniversary Blockbuster Drama Series"The Dream Makers  志在四方 " 

              Credits: Composer / Lyricist / Singer / Producer

 

  •  《明知我爱你》- MediaCorp Ch8《New Beginnings 红白囍事》Theme Song

              Credits: Composer / Lyricist / Singer / Producer>

 

    • 《受保护》- Channel U Telemovie《The Sunflower's Promise 向日葵的约定》Theme Song
    •   R&B Ballad《最好的我》feat. Jaycee Chan
    • 《手中线》Theme Song for the movie Love Cuts《割爱》starring Zoe Tay 

    FEATURED WORK WRITTEN FOR OTHER ARTISTS 其他歌手作品


    • 卫兰 Janice Vidal《想像空间》- Mandarin Album, Second Single 第二主打 (曲:龚芝怡 Serene / 词:崔惟楷 )