SINGER / SONGWRITER / PRODUCER
 
  

 

 

INTRODUCTION

Serene Koong 龚芝怡 is a Mandarin-English singer, songwriter and producer who has been acclaimed in the music industry with 8 major career awards,at the Global Chinese Golden Chart Awards (3 times), Singapore Hit Awards (3 times), Star Awards 20 and Compass Awards. She was also the mentor on the MediaCorpg singing competition “SPOP Sing!”

Her breakout hit “幸福不难”, is one of the most prominent drama series theme songs on television in recent years.

With a growing portfolio of hit songs (on TV and film) with accolades to match, Serene who performs in both Mandarin and English, has established herself as one of the rising female Singaporean producer and singer-songwriter artist. Her latest release in 2019 includes “Save Me From Myself”, theme song which she wrote, performed and produced for the Channel 5 drama series “KIN”.

 

ARTISTRY

Music has to come from a place within us that is honest and real. These are the qualities that define her artistry, and the same which have attracted a growing fan base for her music in Singapore, Malaysia, Taiwan and China.

Her ballads convey emotions, vulnerability and sincerity, and as producer of her own works, her songs are executed with great attention to detail. She also displays an array of musical influences from soul to R&B in her other works. A classically trained pianist, she dazzles in acoustic performances. A classically trained pianist, she dazzles in acoustic performances.

CAREER HIGHLIGHTS

She debut in 2010 with the album “55:38:7” and captured the hearts of listeners with her composition “明知我爱你”, the hit ballad which remains a radio and KTV favourite today. Her r&b release “最好的我” generated a following in Greater China. That year, Serene received 5 nominations and won 2 awards at the Singapore Hit Awards, a feat for a newcomer, next to industry heavy weight Jay Chou with the same number of nominations. In her sophomore release, she sang the emotional ballad《手中线》, theme song for the movie “Love Cuts”, starring Zoe Tay and Kenny Ho, which raised awareness of the emotions of women afflicted with breast cancer. Apart from her original works being featured in television and film, she has also written jingles for F&N and appeared in the brand’s Soft Drinks Television Commercials in the year 2010 and 2011.
 

STEPPING UP AS PRODUCER

Her desire to remain authentic as an artist made her delve further into her song writing and music production and she gradually forged an identity in her music which would lead to an important step in her career. In 2013, Serene formed her own music production company GoodGirlMusic and stepped up to the role of producer for the single, “幸福不难” (Happiness is Not Difficult), which would become the multi-award winning theme song for MediaCorp’s blockbuster “The Dream Makers (志在四方)”.

The song catapulted to huge success, reaching #1 on iTunes MandoPop Charts and amassed one million views on Youtube. At the 4th Global Chinese Golden Chart Awards, she brought home double awards for Top Dedicated Song and Outstanding Artiste (previously won by
Tanya Chua and JJ Lin).

THE BIG LEAP TO FILM

Most recently, Serene wrote, performed and produced the theme song 心肝 (Precious) for Kelvin Tong's film in the SG 50 Anthology "7 Letters", a film by seven award winning Singaporean film makers (Boo Junfeng, Eric Khoo, K Rajagopal, Jack Neo, Tan Pin Pin, Royston Tan and Kelvin Tong) to celebrate Singapore's Golden Jubilee. Serene joins the company of prolific Singaporean musicians who have had their work featured in "7 Letters", including Golden Horse Award winner Ricky Ho as well as Dick Lee's composition "Bunga Sayang". 

"7 Letters" received overwhelming response from the public and also received great reviews from film critics. All tickets to its gala premiere and additional screenings were snapped up soon as tickets were released. The film is slated for theatrical release in Golden Village Cinemas from 20 - 26 August. The acclaimed SG50 anthology made its international debut at the 2015 Busan International Film Festival and was chosen as Singapore's entry to the "Best Foreign Language Film" category to the 2016 Oscars.

REGIONAL APPEAL

That year, backed by the success of "The Dream Makers" and its theme song (幸福不难), Serene was invited again to work with the sequel to this award winning drama series. "All Alone" (当世界只剩下我一个人) is the sub theme song she has written, performed and produced for this highly anticipated 2015 blockbuster "The Dream Makers 2" which won big at the 2016 Star Awards including "Best Drama Series" as well as "Best Actor" and "Best Actress". The series features prominent female Singaporean artists in its OST. Apart from Serene, it has featured songs performed by Tanya Chua and Kit Chan. "All Alone" debut at NO. 2 on the iTunes Mandopop Chart SG when it was released and held its position for over a month next to Taiwanese artist Hebe Tian's (田馥甄) "小幸运“. The song also charted top 10 in Spotify's Singapore Viral 50 Chart and holds the year to date record for the longest chart history on the "Chinese Golden Charts".

In April 2016, Serene was named as 1 of the the 3 Singaporean artists whose works charted on the Global Chinese Golden Chart Top 20 songs (Q1 - 2 of 2016) together with Stefanie Sun and JJ Lin. On 7 May 2017, Serene received the "Outstanding Artist of The Year" Award (年度推崇大奖)presented by UFM100.3 at the Global Chinese Golden Chart Awards (全球流行音乐金榜). The awards ceremony was held at Beijing’s LeSports Centre with an audience of 10,000 and was streamed live to a reported 3 million viewers. A total of 20 artistes from around the region performed at this ceremony. They include: MayDay, LION狮子合唱团,William Wei, PowerStation, Della Ding Dang, Jacky Xue, Yisa Yu, Angela Chang, Allen Su and Bii. Serene performed her winning work《当世界只剩下我一个人》。
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SPOP SING! MENTOR

2018 also saw Serene taking on the role of Singing Mentor (歌唱导师) on MediaCorp’s highly televised Singing Competition “SPOP Sing!”, alongside well-known music veterans Billy Koh and Lee Shih Shiong (judges), Nathan Hartono, Joanna Dong and Boon Hui Loo (Ambassadors) and other prominent Singaporean artists and producers in the search for the next homegrown talent.

Serene mentored all 20 contestants on the show through three stages of the compeition up to the Grand Finals.

A total of 1.7 million viewers tuned in to the competition on Mediacorp’s free-to-air Channel 8 since it first aired on 9 August 2018. Passionate about continuing her mentoring work for new generation musicians, Serene is also one of the featured guest speakers and judge for the nationwide mandarin-pop songwriting festival SG:SW2019 I Write The Songs.
 

WORKING WITH OTHER ARTISTS

Artists who have recorded and performed Serene’s works include Valen Hsu 许如云 and Janice Vidal. She has also worked on the post production team for the recent album for Jam Hsiao’s band - LION 狮子合唱团 titled “Replay”. She remains driven by her passion for creating impactful “Made in Singapore” music.
 

NATIONAL AND COMMUNITY INVOLVEMENT

Serene is actively involved in the community at the national level. She was appointed as the mandarin lead singer for Chingay 2014, as well as the singer for Singapore Tourism Board’s Merlion 40th Anniversary theme song. She has performed at numerous community events including Singapore Children’s Society Gala Dinner (graced by the President of Singapore), Chinatown Lights Up Ceremony (graced by the Prime Minister), and has spoken at NUS as a guest speaker and in schools in support of Speak Mandarin Campaign.

Serene is passionate for her continuing journey to create awareness for “Made in Singapore” productions.

 


AWARDS 得奬紀錄


2018 COMPASS AWARDS

  • Top Local Soundtrack《幸福不难》

2017 GLOBAL CHINESE GOLDEN CHART AWARDS(全球流行音乐金榜年度盛典)

  • Outstanding Artist of The Year 《UFM1003 年度各电台推崇大奖》


2014 STAR AWARDS(红星大奖20)

  • Best Theme Song 《最佳主题曲》- 幸福不难 (电视剧:志在四方)


2014 GLOBAL CHINESE GOLDEN CHART AWARDS (第四届全球流行音乐金榜)

  • Outstanding Artist of The Year 《UFM1003 年度各电台推崇大奖》
  • Top Dedicated Hit Song 《UFM1003年度各电台点播冠军》 - 《幸福不难》UFM1003


2013 SINGAPORE HIT AWARDS (第十八届新加坡金曲奖)

  • Top Downloaded Hit Award (Female Artiste) 下载率最高金曲 - 《幸福不难》


2011 FRESH MUSIC AWARDS

  • Best Local Singer 最佳本地歌手奖 (專輯:55:38:7)


2010 SINGAPORE HIT AWARD 第16屆新加坡金曲奖

  • Most Popular Newcomer - 最受歡迎新人奖
  • Meritorious Newcomer - 優秀新人獎 (with Yen-J 严爵 & Magic Power )

NOMINATIONS 提名


2014 ASIAN TELEVISION WARDS

  • Best Theme Song 最佳主题曲 - 《幸福不难》 for MediaCorp Drama Series "The Dream Makers"


2013 SINGAPORE HIT AWARDS (第18届新加坡金曲奖)

  • Best Local Composition 最佳本地作曲奖 - 《幸福不难》
  • Best Local Lyrics 最佳本地作词奖 - 《幸福不难》


2011 SINGAPORE e-AWARDS 新加坡 e乐大赏

  • Best Lyrics 最佳作詞 -《平行線》

2011 STAR AWARDS 新加坡红星大奖

  • Best Drama Theme Song 最佳主題曲 - 《在我左右》


2010 SINGAPORE HIT AWARDS (第16屆新加坡金曲奖)

  • Most Popular Newcomer 最受歡迎新人奖
  • Meritorious Newcomer 優秀新人奖
  • Best Local Composition 最佳本地作曲 -《明知我愛你》
  • Best Local Singer 最佳本地歌手 (專輯:55:38:7)

 


FEATURED WORKS 代表作品


  • 《当世界只剩下我一个人》- Sub Theme Song, MediaCorp Ch8 Blockbuster Drama Series "The Dream Makers  志在四方 2" 

               Credits: Composer / Lyricist / Singer / Producer

 

  • 《幸福不难》- Theme Song, MediaCorp Ch8 TV 50th Anniversary Blockbuster Drama Series"The Dream Makers  志在四方 " 

              Credits: Composer / Lyricist / Singer / Producer

 

  •  《明知我爱你》- MediaCorp Ch8《New Beginnings 红白囍事》Theme Song

              Credits: Composer / Lyricist / Singer / Producer>

 

    • 《受保护》- Channel U Telemovie《The Sunflower's Promise 向日葵的约定》Theme Song
    •   R&B Ballad《最好的我》feat. Jaycee Chan
    • 《手中线》Theme Song for the movie Love Cuts《割爱》starring Zoe Tay 

    FEATURED WORK WRITTEN FOR OTHER ARTISTS 其他歌手作品


    • 卫兰 Janice Vidal《想像空间》- Mandarin Album, Second Single 第二主打 (曲:龚芝怡 Serene / 词:崔惟楷 )
    • 許茹芸 Valen Hsu蜂蜜月亮》(曲:龚芝怡 Serene / 词:許哲珮)
    • 桃十五《慢性傷害》(曲:龚芝怡 Serene / 词:曹萱执)